How to treat your Blog as a Business

Malena PermentierBlog BusinessLeave a Comment


Somewhere along the blogging journey, you might decide to turn what started as a hobby or personal project into a business. Increased interest from brands, emails from companies willing to pay for exposure on your little corner of the net are all signs that your blog is transforming into something more. This whole process doesn’t just go naturally, unlike you might think. It goes along with a lot of responsibilities and it requires a certain professionalism and etiquette from your side. The following tips are not only on establishing successful collaborations with brands, it’s also about maintaining and growing your own brand, which is your blog. Let’s start.

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Malena PermentierHow to treat your Blog as a Business

Cropped Lace

Malena PermentierOutfits7 Comments


A sleeveless jacket, a lace top made from delicate fabric, cigarette trousers and a pair of metallic heels. All topped off with a side of croc clutch and a layered necklace. Yep, this outfit pretty much covers everything I’ve been into lately, fashion wise.

Wearing: Sleeveless jacket (Portmans), Cobalt Trousers (J.crew), White Lace top (Zara), Silver metallic heels (Diane Von Furstenberg), Metallic box clutch (River Island),  Layered necklace (Sportsgirl), Michael Kors silver watch

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Malena PermentierCropped Lace

Wardrobe Essentials: Have a peek in my Closet.

Malena PermentierFashion, Personal3 Comments


I’m sure that by now you all know that I was meant to move to Dubai and sold almost my entire closet in the lead up. Because it got cancelled at the last moment (read more about it here, if you like), I was left with no clothes. Sigh. Even though that was the least of my concerns at that moment, a few weeks on I’ve started re-building my closet, starting with the basics.

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Malena PermentierWardrobe Essentials: Have a peek in my Closet.

Photo Diary Week 43

Malena PermentierPersonal5 Comments


A new week, a new photo diary. This week has been overwhelmingly busy for me, with only about 5 hours of sleep every night, If I was lucky. I need my 8 hours ideally, so on Friday night I wasn’t only exhausted, but grumpy too. No time for resting, because on Saturday I had a few projects to shoot for. This blogging journey is so rewarding, yet so busy and exhausting at times!

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Malena PermentierPhoto Diary Week 43

Jersey Wrap

Malena PermentierOutfits5 Comments


No bright colours or prints needed when the design is as interesting as this grey wrap dress. I can already tell that I’ll be getting a lot of wear out of it this summer, either styled casually like today with sneakers or with simple, black heels and a statement necklace for a night time look.

Wearing: Stfrock grey wrap dress (or similar here), White blazer (Zara), Layered necklace (Sportsgirl), Metallic box clutch (River Island), Michael Kors silver sport watch, White sneakers customized by Hassan Mounzer

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Malena PermentierJersey Wrap